You click the little file with a star (top-left), type in a name, click "Edit Mods" on the right, drag in minecraftforge-universal-6.0.1.355.zip, click "Close"
That's how you would set up MultiMC. To install most mods, first click "Edit Mods."
If the mod goes in the jar, open the "Jar Mods" tab and drag them in.
If the mod goes in the mods folder, open the "Mods Folder" tab and drag them in there.
To start up Minecraft, click "Play."